Web Design for artists by artists  for artists, by artists

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ScotStyle artists websites realizes that art on the web requires special consideration. I focus on artists websites because I am an artist and I enjoy meeting other artists. I know what they need and I know how to provide it. I will create with you an award winning artists website using extensive computer skills and software combined with years of experience as a fine artist and graphic designer. I charge less than most because it is my pleasure to work with artists and arts related enterprises.

Speed

 

by Stephen Beveridge

 

Speed!
The problem with the web is that it's too slow. Pictures take too long to appear. This is the most often expressed complaint about my website. I have all the newest optimizers and compression tools. I have squashed the file sizes yet they load too slowly. It's no good if the only ones taking the time to look at your work are your closest friends and family.


When I look at my website on my own computer it loads quickly so what's the problem?. That's 'cause it's cached. The cache is a file your browser created to store images from the web. After the first viewing your computer keeps a copy on hand so it doesn't have to suck it through those tiny phone wires again. You can adjust how much room to allow in this file through the preferences as well as dump what's in there to speed things up.

Try going to the library or a friends computer and call up your website. How long does it take to load the images? If it loads too slowly, if you get tired of waiting for the images something must be done. While your at it how does the layout look? Does it behave the same as it does at home? It's important before publishing to the web that you check how it looks and loads on at least the top two browsers, Netscape and Microsoft. Use a different browser and make sure everything looks good. This is where it helps to know a little about writing HTML.


What can be done with those too slow images? For one thing make the picture smaller. Reducing the physical size of the image even a quarter of an inch can make a big difference. Make sure you have set the resolution of the image properly. To print an image you may need to save it at 300 dpi but to view it on a computer screen it only needs to be 96 dpi. PC's standard screen resolution is 96dpi Macs are 72dpi. Actually that's 72PPi. Pixels per inch which is how things are measured here in cyber land.

There are more than a few variables in monitor size ,screen resolution, and browser toolbar occupancy. Those dang toolbars with their funny icons can take up all kinds of room. Current design space after averaging and fighting and checking is 600 pixels by 300 pixels. If you want most folks to see your page as a whole make it that size. You can put information trailing lower but folks don't like to scroll sideways.


Another problem with different systems is that things generally look darker on PC's


If you must have a large file to show off your work link to it from a smaller one with a note telling the size of the large image so the viewer can first see if he wants to take the time then go walk the dog or something while it downloads
Photoshop has options for jpegs to reduce the size with a minimum of deterioration to the image. There are also third party plug ins which can be downloaded which improve on this. I'm looking for a balance between image quality and speed. I need to know what the image is going to look like before I save it in a compressed state that's why I use

ProJPEG.
ProJPEG is an easy to use, tool for preparing JPEG images for the Web. It is a file format plug-in for Adobe Photoshop 3.0 and greater. ProJPEG allows you to see just what the picture will look like as you squash the hell out of it with a slider. It is available for Mac and Windows at
http://www.boxtopsoft.com
In fact you can find a whole host of page slimming gadgets at this page.
http://www.digfrontiers.com/
is another website to check out. These guys do the same kind of thing so you choose.
http://www.killersites.com/1-design/jpeg.html has pictures that have been compressed showing what you save and what you lose.
http://www.webreference.com/services/graphics/jw/
This page has an actual compression tool. You send your image it compresses it and sends it back. Way cool.
Do an internet search for "compression+jpeg".

Don't use gifs for your art as the colors change. Gifs are for special text, icons, and logos.

That's another thing how did the color look at the library? Before you start getting real picky about the images remember everyone's computer is probably looking a little different anyway. If someone wants to buy the art send them a slide or a good print. Your website may tell a lot about a painting but it's a low resolution copy of a photograph of a painting just the same.


What's your screen resolution. Mine's set at 1024 x 268 yours could be 640 by 480. If that was the case what looks to me on my computer like a small painting in the middle of the screen could fill your screen and beyond. Make sure you check your website out in the lowest resolution screen setting. If you can't figure out how to do this it's probably set at the lowest resolution any way so don't worry about it. In fact don't worry about any technical details at all. That's right just do your best and get the thing started. Even after you create the page and upload it no one will know where it is until you tell them so you have plenty of time to sort out the details by trial and error.


Another method of faster downloading of larger pictures is to use 'progressive rendering'. With this option the image appears in it entirety almost immediately, but in a low, resolution. As time passes more of the image is downloaded, the resolution gets better until eventually it has rendered completely. It gives the viewer something to look at which coalesces into your image. Some folks like this others hate it.


Progressive rendering has to be introduced to the original file being saved and depends on having the right program to encode as well as decode it. If the viewers browser has the decoder this can be a quicker way of loading images.

For more info go here-
http://www.cis.ohio-state.edu/hypertext/faq/usenet/jpeg-faq/part1/faq-doc-11.html
Most browsers now have this software. Here's a short list.
Netscape 2.0b1 (Unix/X, Windows, Mac, OS/2): full implementation
Microsoft Internet Explorer 2.0 (Windows): no incremental display
(there are rumors that MSIE 5 will finally do progressive display properly)
Microsoft Internet Explorer 2.0 (Mac): full implementation
AOL 3.0 (Windows, Mac): full implementation
For more browsers go here-http://www.cis.ohio-state.edu/hypertext/faq/usenet/jpeg-faq/part2/faq-doc-16.html


For tons of info about JPEG's go here
http://www.cis.ohio-state.edu/hypertext/faq/usenet/jpeg-faq/top.html


Image manipulation is a major factor in art websites. It's something you must know about so learn.

  • Here are a couple of good sites
  • Bandwidth Conservation Society
    http://www.infohiway.com/faster/
  • Web Page Design for Designers - Graphics
    http://www.wpdfd.com/wpdgraph.htm
    This place is filled with well explained technical information explaining the difference between GIF and jpeg as well as going into system palettes and other confusing stuff.
  • http://photo.net/wtr/thebook/images.html
    This page documents a method for building an image library and presenting it to each Web user in the best way for that particular person.
    Here is what you might learn from this page:
    Photographs are valuable content, as distinct from graphics which are generally a waste of your money and the user's downloading time. You can read here why photos look so great on the screen.
    Always scan from an original negative or slide, never from a print. Think seriously about the fact that you are building an image library and whether the Kodak PhotoCD system can help you. I use Kodak Photo CD's. I get a two dollar scan of a slide and will always have the cd to take the image off of without filling up my hard drive. They are perfect for the web.
  • Build a structured database of information about your images that you can use for automatic conversion to JPEG format, file naming, and captioned HTML code generation.
    Use WIDTH and HEIGHT tags in your IMGs so that the text on pages with in-line images doesn't take longer to load.

  • Stopping other people from using your creative work probably won't increase your ability to sell that creative work and will cost a tremendous amount of time and money; it is usually better to build a hall of shame and devote yourself to creating new works. People have said to me I should put watermarks on my images and copyright them before publishing to the web. I know people who are so afraid someone will steal the images that they won't build a web page. My images are low resolution compressed digital reproductions of photographs of my paintings. I sell the paintings. If I wanted to make prints and sell them they would have to be high resolution scans of art or direct photos. If someone wants to use my image as wallpaper/desktop picture go for it. Maybe after looking at it long enough they might want to buy the original.

  • http://www.servtech.com/~dougg/graphics/
    The purpose of this web site is to help artists and graphic designers make informed and intelligent choices regarding which image file format to use (GIF or JPEG), and how to optimize their graphics specifically for publishing on the World Wide Web. This site balances theory with practical examples. The goal is to create the fastest-loading image of the most reasonable quality.


Stephen Beveridge is a New York-based artist. He also designs and maintains websites for artists and art-related businesses

He is also available for consultations. For information contact Stephen Beveridge at (212) 928-8351.

Email:

His website is located at www.scotstyle.com/scotstyle

AVERAGE PRICES

Visual Art site with custom graphics, home page with art thumbnail images, bio page, statement page and 20 image pages usually costs less than $500
  12 months at $7.95
(free domain name)
 

 

I wanted you to know just how happy I am with the website. It is still one of the best looking ones around and it has attracted some terrific attention from some high brow corporations.

Many opportunities are coming my way along with great exposure, more than I ever had before.

Jami Taback

 

Web Design for artists, by artists

4395 Broadway Suite 6E
New York City
212-928-8351
mail@scotstyle.com

 


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