The success of a blog re-design is more heavily influenced by a proper planning process than it is by the design skills of the person creating it. A blog can get a fancy new design that looks great, but if it doesn’t help to make the site more user-friendly and it doesn’t do an effective job of achieving the blog’s purpose, the impressive look ultimately has very little impact.
via 7 Keys to Effective Blog Re-Designs | Vandelay Design Blog.